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Amazon’s New Best Sellers: Pepper Spray and “Black Lives Matter” Shirts Continues to Rise in Popularity

Published: June 8th, 2020

Alongside the pandemic, George Floyd's death is yet another crisis the US is facing right now. It happened on May 25th 2019, where George Floyd, a 46-year-old African-American man, died in the hands of a Minneapolis police officer. Right after said incident, massive amounts of people are protesting against racism.

This incident skyrocketed the popularity of self-defense items and anti-racism shirts on Amazon. People started buying and selling protest gear. Pepper spray and Black Lives Matter shirts are now Amazon’s top-selling items.

best seller pepper spray

The outrage became an opportunity for e-commerce sellers, not only to sell more products but also to protest. Amazon reported that pepper spray appeared as the top-selling item in the sports and outdoor category. It only showed that people started buying self-defense items during this crisis as certain areas in the US turned violent. The same thing applies to the Black Lives Matters shirt; the merch appeared to become one of Amazon's best-selling shirts.

amazon black lives matter campaign

Other items related to the movement are also starting to rise in popularity. Tasers and stun guns are following the steps of pepper spray as self-defense products in the sports and outdoor categories. Books that tackle racism are also making their way to the best-selling products. Book titles such as "White Fragility: Why It's So Hard for White People to Talk About Racism," novel "The Vanishing Half" by author Brit Bennett and the children's picture book "I Am Enough," are in such high demand that many of them are temporarily out of stock or only available in ebook or audio form.

Sharing the positivity and influencing people in your circle can play a significant role in this crisis. It includes sharing books, experiences, and lessons about racism with friends and family and discussing how oppression can affect people and the nation. During these difficult times, we educate ourselves and help each other out to make our world a better place to live.